BUSINESS BLOGGING AND SOCIAL MEDIA FOR BEGINNERS: COURSE INFO
These days if you want to promote your business you need to be online in an appropriate format for you and your clients. This can be a costly exercise if you pay for someone else to build, design, write and promote your website for you. You are also relinquishing control; do you really want someone else to be speaking for you?
Blogging is an exciting way to express yourself, tell your clients about what´s new in your business, or even earn a living directly from the blog itself. If you have a blog you also have to use social media, you can´t avoid it. But don´t worry, you can use all of these tools to create what you want to build, and you don´t have to tell your followers personal details about what you´re cooking for dinner, unless you´re a chef of course! Writing your own blog has become a way to be ´discovered’ by publishers, record companies, TV companies, and newspapers. As a blogger you can become extremely influential: anything is possible!
Setting up a blog is free, but if you are unsure of the best way to do it then you may need some help: that´s what this course is for. If you are curious about using the internet to promote yourself and want help on your first steps, if you want to get new ideas to create content and speak to your customers, if you want to learn how to use the vast array of social media without wasting your time… then come to the course and learn!
WHAT YOU WILL LEARN
- Set up and use a blog
- Attract readers/customers to your blog
- Create content: generating ideas and being fabulous; images: how to engage your followers and start conversations
- Develop a promotion and social media strategy
- Use social media for business: to connect to customers, promote events and offers
- Social Media Etiquette: what not to do or say online
- Develop your business and brand online
- Let Google know who you are and how to find you
PRACTICALS ABOUT THE COURSE
The course will be held over a four week period with a two hour session every week. You will be given some homework and exercises to do between the sessions and you will be able to get online support from the group and from Vicki via a private closed Facebook group just for the class.
WHAT YOU NEED TO ATTEND THE COURSE:
A Gmail email account set up specifically to use during the course.
A digital photo of yourself (bring it on a CD, a USB stick or email it to yourself to the Gmail account that you have set up).
Vicki McLeod started blogging and using social media in 2005. She now runs several blogs for businesses in Mallorca as well as her own personal blogs. She was recently awarded the Gold medal for the best expat blog in Spain for 2013, and garnered the most comments and votes for her entry from the entire competition, beating the other 170 international entries. Vicki originally trained as a community arts worker in the early 90s and has spent many years working with groups on a variety of subjects. She also writes for both of the English language newspapers in Mallorca and has had her articles translated into Spanish, German and French. Vicki´s favourite things are: her daughter, her cats, her husband, cups of tea, and Agatha Christie.
You can contact her on 649 090 886 or email hello(at)phoenixmediamallorca.com
By the way, WIKIPEDIA says this about Blogs:
Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or “vlogs”), music (MP3 blogs), and audio (podcasts). Microblogging is another type of blogging, featuring very short posts. In education, blogs can be used as instructional resources. These blogs are referred to as edublogs.
A majority are interactive, allowing visitors to leave comments and even message each other via GUI widgets on the blogs, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking. Indeed, bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers.
The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, knowledge of such technologies as HTML and FTP had been required to publish content on the Web.) Blogs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other “microblogging” systems helps integrate blogs into societal news streams.
Blog can also be used as a verb, meaning to maintain or add content to a blog.